Brown Floral Creating Flower Masterpieces for Over 100 Years, Team Gears Up for Mother's Day Weekend



It is hard to imagine what life was like back in 1915 when the Brown Family opened up Brown Floral and Nursery to serve the residents of the greater Salt Lake Valley. In 1915, only eight percent of homes had a phone, the average wage was 22 cents an hour and 95% of births were happening in the home. And half of all families lived in rural areas or in towns with less than 2500 people. It was then that President Woodrow Wilson signed a proclamation designating Mother’s Day a national holiday.


Fast forward 100 plus years and the creative team is buzzing at Brown Floral working overtime preparing and creating floral arrangements, scheduling deliveries, receiving flowers deliveries from Thailand, Hawaii, Holland, and South America, serving walk-in customers at their two locations--all in preparation for this Mother’s Day weekend which is the busiest time of the year in the floral business.


Brown Floral is one of the oldest businesses in Utah and is THE oldest florist shop in Utah. The business has only had a handful of owners over the past 105 years, according to Tracie Drage and Rob Johnson, business partners who bought Brown Floral in 2010.


“We love this business. Flowers help people connect. It is amazing to think about how Brown Floral has been a part of so many lives in Utah for so many years. They have been there for weddings, births, funerals, graduations, honoring Mothers on Mother's Day, Valentine’s days, sympathy events, and all sorts of celebrations,” said Tracie.


“We find it a joy to help bring joy and beauty into someone’s home or office,” said Tracie.


“We are living in an interesting time right now, with the coronavirus happening, and we have seen a shift in our business as people are reaching out to loved ones, neighbors, work associates and friends and are giving them flowers during this pandemic. We have customers who are ordering flowers for themselves just so they can have some beauty and color in their homes. We have people sending flowers to show they are thinking about someone even though they cannot be there in person to offer encouragement, talk face to face, and give hugs.”


“Mother’s Day is even busier than Valentine’s Day,” said Tracie. “At Valentine’s, we sell a lot of roses, but for Mother’s Day we get a chance to get very creative and make gorgeous

arrangements to honor Mothers.”



Since the outbreak of coronavirus, we have put in place safety protocols which include disinfecting and sterilizing, wiping down, and wearing masks. “Now that our lobbies are open, we are controlling traffic flow and the number of people allowed to enter. We are providing complimentary masks to our customers who come in. We also offer curbside pickup at our stores. You can order online, drive up and one of our girls will deliver your flowers right to your car. Our home and business deliveries are all done “touchless” without anything to sign.



“Giving and receiving flowers is an important tradition that I don’t think is going away. Flowers help people celebrate really important events and occasions. Mother’s Day is one those important days where you get a chance to really show your appreciation to your mother,” said Tracie. “We at Brown Floral are happy to help to continue the tradition of giving beautiful flowers to celebrate life’s events and we plan on doing it for many years to come.”

Brown Floral has two locations:

2261 E. Murray Holladay Rd in Holladay, UT 84117

3223 E. 3300 S. in Salt Lake City, UT 84109

Website: www.brownfloral.net


801-466-9497


Brown Floral is donating three beautiful floral arrangements to be presented to the winners of Nugent Magazine’s MOM NOM Mother’s Day event. We are grateful for the creative team at Brown Floral and for their willingness to donate flowers for this giveaway which will honor three Utah women.


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