Shark on "Shark Tank" takes Tate's bait, Young Utah Entrepreneur Lands $900,000 deal for Chirp

Updated: Nov 10

Utah entrepreneur Tate Stock, 28, took his product, the Chirp Wheel, and made a pitch to the investors on ABC’s Shark Tank to see if he could convince one of them to invest in his company.

And one shark took Tate's bait.

Tate, who is Chirp’s founder and CEO, appeared on the October 30, 2020, episode of Shark Tank to seek an investment in his back pain relief wheel called the Chirp Wheel. He signed a deal with Shark Tank regular Lori Greiner, who invested $900,000 for a 2.5 percent share of the company, promising Lori she would get paid back in two payments within 18 months.

“We are growing like crazy, but I don’t have a partner,” Tate said on the show. He was looking for a partner to grow internationally and expand the brand. Several of the “sharks”

showed interest in investing, but Lori, “Queen of the QVC” made the deal with Tate.

Tate, who has a degree in Economics from Brigham Young University, created a back pain relief wheel that helps relieve back pain by stretching and strengthening muscles along the spine between and shoulder blades.

He first developed the Plexus Wheel, as an undergraduate at BYU in 2015. He initially made a yoga wheel out of $400 of sewer pipe and $50 a yoga mat. He then listed these wheels on Amazon and sold $12,000 worth in two weeks. After achieving $150,000 in sales the first year, Stock found a need for a similar device that provided back pain relief. This led to his development of the Plexus Wheel, now known as the Chirp Wheel, a back pain relief device that comes in three sizes and has a patent pending. In 2018, Stock launched a Kickstarter to crowdfund the Plexus Wheel. Their Kickstarter became the top campaign in the category of Pain Management and the third-highest impact Kickstarter in Utah.

Chirp quickly began to grow and, by 2020, had sold over one million Chirp Wheels, helping people with drug-free pain relief. In 2020, Stock was featured in Forbes 30 Under 30 (years old) in the manufacturing and industry category.

Tate is also the founder and CEO of ShipStud, a third-party logistics and fulfillment center for e-commerce companies he started in 2017.

Nugent Magazine loves sharing GOOD NEWS, GOOD PEOPLE, and GOOD THINGS happening in Utah and the world. If you have a story or know of a Hometown Hero that you think we should feature please contact us on our website or email Gina at

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